IT ALL STARTED WITH MY HEAD IN A TRASH CAN.
I had never raced a mile in my life. So naturally, I signed up for the Leadville 100 MTB. Go big or go home, right? I had trained long, hard hours on the bike. I had done the work. I had a full stomach, and I was ready.
Fast forward 10 hours: cramped, uncomfortable and questioning every life choice I’d ever made, I crossed the finish line and promptly headed for a trashcan where I purged the muesli that had been waging war on my stomach since the starting gun. I was fed up with the wrong fuel, so I followed my gut to something better.
I began chasing the unicorn: crisp, clean, convenient fuel that works with our bodies instead of against them. For months, I devoured the science behind sports nutrition and experimented with powders in my makeshift kitchen lab. Then, after months of testing on the trails and tweaking my formulas, Tailwind Nutrition was born.
Because endurance sports take guts. Let’s give ours what they need to run smoothly.
See you out there,
Jeff, Founder and CEO
About Tailwind
Tailwind is designed to overcome the nutrition problems faced by endurance athletes in events like 50‑mile, 100‑mile, 24‑hour, and multi‑day epics. Tailwind combines complete energy, electrolytes and hydration into one simple‑to‑use drink mix. No more juggling gels, pills, bars and multiple bottles. Just pour, shake, and go.
Founded in 2012, Trusted Ever Since
Tailwind was developed by Jeff Vierling, an endurance mountain biker who needed a nutrition product that actually worked.
“Yep, I know firsthand how nutrition problems can torpedo all your training: gut bombs / GI issues, sweet and sticky flavours you can’t stand, cramping, and losing track of all the drinks, gels, electrolyte pills, food, etc. I tried just about everything, but couldn’t find an endurance product that simply worked.
Fed up with feeling bad on race day, I set out to make a simple, tasty endurance drink with complete energy, electrolytes, and hydration. It was my secret weapon for awhile, until other Leadville racers and friends in our hometown of Durango, Colorado started catching on. They had great results too and kept asking for more, and Tailwind Nutrition was born.
We’re a nano‑sized family business, coming at nutrition from an endurance athlete’s perspective. We love helping customers dial in nutrition and hearing their awesome success stories. I hope you’ll give Tailwind a try and share your story with us!” — Jeff, Tailwind FounderTailwind N…
The Tailwind Difference
Easy on Your Gut Simple ingredients that absorb quickly into your system to keep you focused on covering ground and pushing your limits.
Simplify Your Nutrition Our easy‑to‑use products are carefully formulated so you’re fueled before, during, and after your workout or activity! Just pour, shake, and go!
Made for athletes, by athletes Founded in Durango, Colorado, by athletes like you, Tailwind is trusted by the most dedicated athletes. Our products are formulated to work efficiently and effectively with your body to optimize performance. Whether you’re chasing the winning goal or blazing down the trails, we’ve got you covered with fuel, hydration, and recovery that is easy to use, digest, and enjoy
